If you’re a small architectural firm, you may have quite a small budget for marketing as with the rest. Therefore, it’s important to be strategic about it in order to bring in more work. The good news is, there are plenty of ways to make this possible, even for free.
Architects have been mostly slow in adopting social media as a strategy, regardless of the fact that it crawls with real potential clients. Social media is far from a fad. People come here to talk about their lives. There are social media sites that are meant solely for architects to connect with potential or existing clients, and there are those that are for everybody, such as Facebook or Twitter. The idea is to listen and be part of the conversation.
If there’s one thing you should invest in as an architect, even with a limited marketing budget, it’s a professionally designed website by Be Brilliant. It plays a key role in your branding. Most importantly, it should be a website made for your clients. In fact, everything you do affects your brand, from your website right down to the car you drive. At the end of the day, you must build a brand that people will find trustworthy.
Networking is like planting seeds – you’ll never know which ones will sprout and give you a new client, whether directly or through connections. So go around and tell people about what you do, but make sure to keep it real and authentic.
One of the cheapest yet most effective ways to market your architectural firm is sending out regular newsletters through email, both to your existing and potential clients. When someone in your circle needs an architect, you will be top of mind.
Nowadays, you can use lots of technology to aid you in doing your work, as well as in managing client expectations. With 3D visualization and modeling tools, for example, you and your client will know how much the project will cost or what the building will look like even if the space plan is not yet complete. Look for more information about marketing, go to https://www.britannica.com/topic/marketing/images-videos.
Marketing your firm online at Be Brilliant is cheap and effective, but there are other ways to do it for the same cost and results. Getting involved in community groups is one example. Find a group that is consistent with your target market or with people who can link you up with your target market. Join an animal rights organization, for instance, so you can meet potential vet clinic clients or pet lovers who may be planning to remodel their homes or build new ones.
Finally, keep your existing clients happy and they will talk about you in all the good ways. Remember that word of mouth is still the most powerful marketing tool you can use. When clients are saying great things about you, that’s the best marketing you can ever do.